🗝️ Bosskey Newsletter 14 - Marketing a Game on Steam, 500K for Summer Game fest trailers, Palworld Self Publishing
# 🗝️ Bosskey Newsletter #3 Things: 1 🎮 Game news, 1 🔎 Interesting Find, 1 📱Social Post. Written by a Part Time Indie Game Dev
🎮 Game News
Marketing a Game on Steam
Interview by No Clip, with HTMAG and Derek Lieu on How to Market a game.
I have been following these two a couple of years back since 2018 and it changed my perception that I need to make a clearly unique game but in reality you need to have key pillars of the game genre that Steam shoppers are looking for when buying a game on the planets biggest game store 🏬
Links:
📱 Social Post
$500,000 to get a trailer on Summer Game Fest
How much it costs to get a trailer on Summer Game Fest. This was first reported in Esquire and Kotaku and Game developer broke down the costs
1-min = 250k
2-min = 450k
2.5 min = 550k
(Though it appears massive companies and famous devs with big games don't pay these prices)
X Link: https://x.com/rkrigney/status/1798803081649426628?s=46
My Post https://x.com/weiqing_teh/status/1798943361023475940?s=46
Links
🔎 Interesting Finds
Article from Naavik About Self Publishing
For indie games large and small self publishing in the new Era? What is this new era about self publishing games from larger indie developers. 2 games examined are from Pocket Pair’s Pal World and Arrow Head’s HellDivers 2.
Some of the topics covered:
Product and design takeaways taken from Palworld and other recent successes
Marketing theories for self-publishing
Looking ahead: what’s next?
Link to the Article: https://naavik.co/deep-dives/self-publishing-new-era
A16Z Games on PalWorld
Pokemon with Guns HTMAG
https://howtomarketagame.com/2024/02/13/palworld-what-other-nintendo-games-can-we-add-guns-to/